Unit 5 Brief Writing Activity – Ad Effectiveness
For this brief written assignment, you will analyze of the effectiveness of three provided advertisements.
View each of the three print ads below. For each ad, prepare a brief analysis in which you:
1. Determine the category of the ad (institutional advertising, product advertising, comparative advertising, etc.) AND
2. Define how the company could measure the effectiveness of the ad.
Prepare a quality, substantive paper that addresses the objectives of the assignment and the expectations set forth in the grading rubric.
A minimum of 500 words excluding the title page and references is required. Support your analysis with a minimum of three scholarly and/or professional sources
that have been published within the past 5 years. Use APA format for sources, but full APA formatting is not required for the paper.
o Refer to APA Style and the Online Writing Center resources in Academic Resources for guidance citation formatting.
Note: An abstract, introduction, and conclusion are not required for this assignment.
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