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Compare and contrast the differences between franchised and independent restaurants. To do this, select a restaurant franchise and an independent restaurant and research their marketing model. Make sure to answer the address the following points:
How much does the franchisor charge their franchisees in marketing fees? What does it entail?
Identify a local independent restaurant, single unit or multi-unit, and explain their business model (what makes them successful, how do they grow, etc.), their market segmentation (who are their customers? think about the details of the segmentation of their market). Based on the findings explain what is the secret to their success.
Read Rubric.
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