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Individual Simulation Report 
Please see attachments for team work results in simulation tool. We are Firm A and in 5th position. Prepare a brief summary for the week’s simulation efforts. This report will include the following information: 

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What was your one corporate generic strategy as reviewed from our text for the week?  Break this down by your target market and your competitive advantage.  Why?  Did your overall strategy change since week 1?  Why?
What was your strategic action plan going into the rounds detailed in Blackboard including the reasons for the moves and how it relates to your overall strategy?  What are your objective and measurable goals for the moves?  Did you have to make operationally reactive moves not related to your strategy?  Why?
What was the objective, fact-based results compared to your intended moves and the reasons of these moves generally? How did your moves advance your one Generic Strategy?  Be specific.  Did you get the objective results you expected?  Why/why not?  Share any objective measures from the simulation program that are pertinent to the strategic implementation results and note any purely operational moves.  How did your competition and the external environment impact your moves?  What is your analysis of this data results compared to your intended results?
What do you think the next set of objective and measurable moves you will have to consider, and what will you suggest to your partners regarding next week’s moves?
What have you learned and how does this relate to other lessons in this course and to your career?
Provide a log regarding the specific dates and times that you accessed the simulation system including specifically when and how you and your teammate reviewed and discussed the simulation system data and decided on your moves to make.  A sample is provided in week 1.

Your report this week should cover periods 7 thru 8 inclusively with fact-based objective data that you analyze from both periods.  DO NOT copy from your other papers.  Each paper must be written in your own words with proper APA referencing.
Your grade for each of the simulation report papers will be based on your analysis and critical thinking around the selection and implementation of the corporate strategy for your company.  Your analysis must be increasingly more thorough with each paper as you become more familiar with the simulation program and with the concepts from our course.  The grade will also include a portion based on your team’s current position and your team’s work together.  Review the required components in the grading rubric for the simulation paper.

Submission Details: · 
Your assignment will be between 1000 words and follow APA Guidelines. · Include a cover page and at least your course text as a reference. · Provide Plagiarism report 
Textbook:Thompson Jr. A. A, Peteraf, M. A., Gamble, J. E., and Strickland III, A. J. (2022). Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases. 23rd Edition. McGraw-Hill. ISBN: 978-1-260-73517-8 link:  Crafting  & Executing Strategy: The Quest for Competitive Advantage: Concepts  and Cases, 23rd Edition | Thompson, Arthur, Peteraf, Margaret, Gamble, John, Strickland, A. | download (u1lib.org) 

Decisions-DecisionSummary-Year6-FirmA.xls

Technology

Technology – Year 6 – Firm A

Technology

Interior
Styling
Safety
Quality
Total

Maximum
11
13
13
14

Firm Maximum
5
5
6
7

Cost to Increase by 1 (mill.)
$187
$211
$333
$317
$1,048

Est. cost savings of increase (mill.)
$5
$6
$13
$4
$27

Increase Attribute:
No
No
No
No

Curr. Expenditure (mill.)
$0
$0
$0
$0
$0

Note: Investing in technology does not automatically increase the specifications of your vehicles.

Product Development

Product Development – Year 6 – Firm A

Product Development

Dev. Center
Project
Class
Size
HP
Interior
Styling
Safety
Quality
*Est. Base Cost
Current Expense (mill.)

Maximum:

5
5
6
7

1
Alfa
F
32
170
2
1
4
2
$14,837
$177

Major Upgrade Launching Y#8

8
0
0
1
1
0
$15,304

2
no project

3
no project

Total Expense:

$178

* Base cost only; use the Pro-Forma for a projection of the unit cost when you launch the upgrade.

Concepts

Concept
Class
Size
HP
Interior
Styling
Safety
Quality
*Est. Base Cost
Devel. Cost (mill.)
Devel. Time

* Estimated Base Cost is for 100,000 units.

Marketing

Marketing – Year 6 – Firm A

Contracts

Corporate Advertising

(mill.)

Ad Themes

$27

Safety

$27

$27

$27

Segment Targets

Social Media

$6

Value Seekers (1), Families (2)

Direct Marketing

$2

Total

$116

Product Marketing

Vehicle
Class
MSRP
Dealer Discount
Advertising (millions)
Advertising Theme
Promotion (millions)
Sales Forecast (000’s)

Alec
E
$22,550
10.0%
$80
Performance
$25
425

Alfa
F
$29,611
10.0%
$80
Safety
$45
12

Awesome
U
$24,220
12.0%
$79
Performance
$35
207

Totals

$239

$105
643

Distribution

Distribution – Year 6 – Firm A

Dealers

Total
North
South
East
West

Full Coverage
800
200
250
150
200

Established
518
150
98
150
120

Sched. Change
0
0
0
0
0

Coverage
64.8%
75.0%
39.2%
100.0%
60.0%

Dealer Inc./Dec. (0% limit: ±0)
0
0
0
0
0

Coverage with Current Decisions
64.8%
75.0%
39.2%
100.0%
60.0%

Training and Support (mill.)
$30
$9
$6
$9
$7

Per Dealer
$57,915

Note: The estimated cost of opening or closing a dealership is $2 million. Average overhead per dealer is estimated at $326 thousand.

Manufacturing

Manufacturing – Year 6 – Firm A

Production & Capacity Decisions

Prev. Sales (000’s)
Current Inventory (000’s)
Scheduled Production (000’s)
Flex
Retooling Costs Mill. $

Alec
425
140
285
Yes
$0

Alfa
12
0
100
Yes
$142

Awesome
207
103
104
Yes
$0

Total

Capacity (000’s)

1,200

Scheduled Production

489

Capacity Change (000’s)

0

Est. Plant Cost for Add’l 100k Mill. $

$788

Financing

Financing – Year 6 – Firm A

Cash

Current Cash Balance (mill.)
$9,951

Purchase 1 Year CD @ 0.0% (mill.)
$0

Stock

Current Stock Price
$17.97

Current Shares Outstanding (mill.)
365

Current Market Value (mill.)
$6,559

Issue Stock (Negative value is repurchasing.)
$0

Dividends Paid (mill.)
$100

Debt

Short-Term Debt

Loan Balance @ 11.5% (mill.)
$10,539

Loan Repayment (mill.)
$0

Long-Term Debt (mill.)

Current Bond Rating
D

Issue Bonds @ 9.5% (mill.)
$0

Total Debt (mill.)
$10,539

Special Decisions

Special Decisions – Year 6 – Firm A

Green Vehicle Incentives

National elections are coming up, and the legislature plans to consider a new law governing energy policy after the election. Among the items that might be included in the law is a tax credit for buyers of alternative energy vehicles (AEVs). A tax credit would make the vehicles more affordable, and should stimulate demand for them. While the Alliance of Automobile Manufacturers plans to support the measure, they have been seeking extra funds to help lobby for the bill. They are also encouraging members to lobby lawmakers directly, and to contribute to candidates who will support the tax credit. If the effort succeeds, the credits are expected to be available in two years. Choose none, one, or more of the following options to support the legislation.

No
Contribute to the efforts of the Alliance of Automobile Manufacturers. (Cost: $1.0 million)

No
Engage a lobbying firm to promote tax credits for AEVs. (Cost: $2.0 million)

No
Contribute to the campaigns of candidates who support the tax credit. (Cost: $1.5 million)

No
Encourage parts suppliers to lobby for the legislation. (Cost: none)

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