Place your order today at a 20% discount

So, what do you call it when a scholarly approach is used for a popular genre blog? Well, for better or worse, this author calls it Pop-Scholar. I am not sure if that is already a word or a new-fangled word you are reading here for the first time. No matter, you likely catch my drift. Or, maybe not, so I should probably explain what is meant by pop-scholar blog. And even better, provide a few examples.

Don't use plagiarized sources. Get Your Custom Essay on
So, what do you call it when a scholarly approach is used for a popular genre blog? Well, for better or worse, this author calls it Pop-Scholar. I
From Just $13/Page
Order Essay

The DeVoe Report Digest was established a few years ago to provide a current, relevant, and faith-integrated voice in the business and higher education communities. The popular blogs with a scholarly twist to them were written by full-time faculty, adjunct faculty, administrative faculty and administrators, and guest authors. Although not peer reviewed, they were edited and scrutinized prior to publication. The DeVoe Report Digest also served as a supplier of rich content wherein select blogs were upcycled into articles for The DeVoe Report, a journal publication no longer being actively published. Possibly, one day, both will once again be entering into circulation.
In this assignment, you will write a popular blog for ‘publication’ with The DeVoe Report Digest. The specific focus of the writing should be one that will support the unique research requirements of your applied doctoral project.
Upon successful completion of this assignment, you will be able to:

Demonstrate the ability to write for industry and practitioner journals and websites.   

Background Information
Who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt…does the idea of focusing on writing seem pedantic and ordinary?
Actually, writing matters more now, not less. Our online words are our emissaries…
Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That’s true whether you’re writing a listicle or the words on a SlideShare deck or the words you’re reading right now…
So, you’ve got to choose your words well—and write with economy and style and honest empathy… Being able to communicate well in writing isn’t just nice; it’s necessary. (Handley, 2014, Inside Cover Jacket, para. 1–3, 4, 5)
This writing exercise further introduces you to the text written by Ann Handley (2014), titled Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. As Nancy Duarte says about the book, “Be prepared to be delighted and to write better!” (as cited in Handley, 2014, Foreward).
Words are indeed our emissaries and ambassadors, carrying important messages for us. ‘Words are a proxy . . . a stand-in for the things that we people and we as companies want to convey to the world,’ Beth Dunn says. (as cited in Handley, 2014, p. 3)
So, the question becomes: Are you telling your story from your unique perspective, with a voice and style that’s clearly all you?
For businesses, good writing isn’t merely any tool. It’s the power tool they should be able to wield expertly, just as every respectable building contractor can use the Skilsaw he keeps in his truck.
Words matter. Your words (what you say) and style (how you say it) are the most cherished (and yet undervalued) assets. (Handley, 2014, pp. 3–4; italics added for emphasis)
Are you ready to EXPRESS YOURSELF in blogging words? This brief writing exercise provides you with a practical opportunity to advance your wordsmithing and writing style skills. Oh, and did we mention advancing APA 7e formatting skills, too?
Enjoy the exercise. Fully engage. A blog provides a wonderful platform for your writing voice—and the stage is all yours.
Instructions

Review the rubric to make sure you understand the criteria for earning your grade.
Access and review How to Write a Successful Blog Post(new tab).
Read chapters 15–20 and 73 (pp. 56–71 and 254–256) in Everybody Writes.
Access and review some of the articles contained in The DeVoe Report(PDF document) archive, a journal formerly published by the DeVoe School of Business to become more familiar with the journal. A total of five journal issues were released before ceasing publication:

Spring/Summer 2017(PDF document)
Fall/Winter 2017(PDF document)
Spring/Summer 2018(PDF document)
Fall/Winter 2018(PDF document)
Spring/Summer 2019(PDF document)

Access and review The DeVoe Report Digest(new tab) website.

Click on a few blogs to gain familiarity with the website and the blog content, formatting, tone, and style in anticipation of writing a blog for this assignment.
Important Note: Keep in mind that the blog you write for this assignment will be used in a later workshop when writing an article suitable for publication in The DeVoe Report. (The journal is not currently being published, however.)

Download the DeVoe Report Digest blogs and link to The DeVoe Report journal articles listed below, and study how each blog was turned into a corresponding article for publication.

Blog: Corporate Social Responsibility Comes Home(PDF document) by D. Kendall
Article: Corporate Social Responsibility Turns Inward by D. Kendall, Fall/Winter 2017(PDF document), pp. 50–53
Blog: Are You Set for Your Next Batch of Leaders?(PDF document) by M. Chase
Article: How are You Set for Your Next Batch of Leaders? by M. Chase, Spring/Summer 2017(PDF document), pp. 41–42
Blog: Influencing Managers in Higher-Level Positions to Avoid Discriminatory Comments(PDF document) by D. Philpott
Article: Something Different is Needed: Influencing Managers to Avoid Discriminatory Practices, by D Philpott, Spring/Summer 2017(PDF document), pp. 24–27

An additional blog is shared in support of the Background information on the topic of ‘words’ but also to show a distinction of tone and style when comparing it to those listed above.

Download the blog titled Eat These Words(PDF document) by D. Philpott.
Notably, the above blogs are more scholarly when imagining a continuum ranging from more popular blog writing (appealing to the general public) to more scholarly blog writing:    
Popular Blog Writing  ———– Scholarly Blog Writing

Develop and or revise an author tagline for use in your written publications.
Complete the written assignment per the following prompts:

The blog topic selection ideally will support your ADP research focus.
Write the blog in keeping with the general rules identified in How to Write a Successful Blog Post.
The body of the blog should be 600–650 words in length.
Format the blog similar to the examples provided while noting that best practices for blogging are always encouraged.
Research how to write catchy headlines and blog titles that capture readers’ attention and draft a working title.
Include a well-developed author tag line. Inclusion of a photo is optional.

Use single line space with double-spacing between paragraphs and graphics. Format per APA for all else.
Edit, edit, edit using Word spelling and Grammar checker, Grammarly, and other helpful means.
Submit your assignment as a Word document by the end of the workshop.

PreviewRubric_3.2Assignment40points-3SU2022CraftAcademicWritingforBusBADM-700-01A-IndianaWesleyanUniversity.pdf

5/22/22, 9:19 AM Preview Rubric: 3.2 Assignment (40 points) – 3SU2022 Craft Academic Writing for Bus (BADM-700-01A) – Indiana Wesleyan University
https://brightspace.indwes.edu/d2l/lp/rubrics/preview.d2l?ou=165026&rubricId=518330&originTool=quicklinks 1/4
3.2 Assignment (40 points) Course: 3SU2022 Craft Academic Writing for Bus (BADM-700-01A)
Criteria Excellent Competent Needs Improvement
Inadequate/Faili ng
Criterion Score
Audience / 5
Headline / 5
5 points
The author
shows
evidence that
great
consideration
has been given
to the
audience. The
topic is highly
relevant and
adds depth to
the subject.
4 points
The author
shows
evidence of
consideration
for the
audience and
the topic is
mostly
relevant.
3 points
The author
shows
evidence of
limited
consideration
for the
audience and
the topic is
only somewhat
relevant.
2 points
The author
shows no
evidence of
consideration
for the
audience
and/or the
topic is not
relevant.
5 points
The headline is
highly
captivating,
piques interest,
and is directly
related to the
blog content.
4 points
The headline
captures the
audience’s
attention and
is related to
the blog
content.
3 points
The headline is
only somewhat
captivating
and/or is
minimally
related to the
blog content.
2 points
The headline is
not captivating
and/or is not
related to the
blog content.

5/22/22, 9:19 AM Preview Rubric: 3.2 Assignment (40 points) – 3SU2022 Craft Academic Writing for Bus (BADM-700-01A) – Indiana Wesleyan University
https://brightspace.indwes.edu/d2l/lp/rubrics/preview.d2l?ou=165026&rubricId=518330&originTool=quicklinks 2/4
Criteria Excellent Competent Needs Improvement
Inadequate/Faili ng
Criterion Score
Opening / 5
Format / 5
5 points
The opening is
highly
compelling and
causes the
reader to want
to continue
reading.
4 points
The opening is
compelling and
the reader is
likely to
continue
reading.
3 points
The opening is
only somewhat
compelling and
readers may or
may not
choose to
continue
reading.
2 points
The opening is
not compelling
and the
readers are not
likely to
continue
reading.
5 points
The blog post
is easily
scannable,
digestible and
mobile
friendly.
Content is
purposefully
formatted and
follows the
principles of
accessibility.
4 points
The blog post
is scannable
and digestible.
Most content
is purposefully
formatted, but
may contain
distracting
elements.
Some attempt
has been made
to make the
content
accessible.
3 points
The blog post
is somewhat
scannable and
digestible.
Little of the
content is
purposefully
formatted
which causes
distraction for
the reader.
Little attempt
has been made
to make the
content
accessible.
2 points
The blog post
is not
scannable. No
attempt has
been made to
purposefully
format the
content,
making the
content
difficult to
digest. Content
is not
accessible.

5/22/22, 9:19 AM Preview Rubric: 3.2 Assignment (40 points) – 3SU2022 Craft Academic Writing for Bus (BADM-700-01A) – Indiana Wesleyan University
https://brightspace.indwes.edu/d2l/lp/rubrics/preview.d2l?ou=165026&rubricId=518330&originTool=quicklinks 3/4
Criteria Excellent Competent Needs Improvement
Inadequate/Faili ng
Criterion Score
Visuals / 5
Data / 5
5 points
Use of images
and visual
spacing is
highly
intentional,
follows correct
and consistent
formatting, and
adds to the
flow and
appeal of the
blog.
4 points
Use of images
and visual
spacing is
intentional,
follows
consistent
formatting, and
adds to the
flow and
appeal of the
blog.
3 points
Use of images
and visual
spacing is
somewhat
intentional, but
it may detract
from the flow
and appeal of
the blog.
2 points
Use of images
and visual
spacing is not
intentional
causing the
reader to
become
distracted from
the flow of the
blog.
5 points
Data is
skillfully and
correctly used,
supports the
topic of the
blog, and adds
greater depth
and interest to
the subject.
4 points
Data is used
correctly,
aligns with the
topic of the
blog, and adds
greater depth
or interest to
the subject.
3 points
Data is
somewhat
used correctly,
may not
support the
topic of the
blog, and only
marginally
adds depth or
interest to the
subject.
2 points
Data is missing
or is used
incorrectly.

5/22/22, 9:19 AM Preview Rubric: 3.2 Assignment (40 points) – 3SU2022 Craft Academic Writing for Bus (BADM-700-01A) – Indiana Wesleyan University
https://brightspace.indwes.edu/d2l/lp/rubrics/preview.d2l?ou=165026&rubricId=518330&originTool=quicklinks 4/4
Total / 40
Overall Score
Criteria Excellent Competent Needs Improvement
Inadequate/Faili ng
Criterion Score
Communicatio
n
/ 1010 points
Communicatio
n is easy to
understand.
Communicates
clearly through
the effective
control of
grammar and
diction.
9 points
Communicatio
n is
understandabl
e.
Communicates
clearly through
the control of
grammar and
diction, with
only minimal
errors.
7 points
Communicatio
n is not as
clear due to a
few issues with
effective
control of
grammar and
diction.
6 points
Communicatio
n is not as
clear due to
many issues
with the
effective
control of
grammar and
diction.
Excellent 36 points minimum
Competent 32 points minimum
Needs Improvement 28 points minimum
Inadequate/Failing 0 points minimum

The assignment So, what do you call it when a scholarly approach is used for a popular genre blog? Well, for better or worse, this author calls it Pop-Scholar. I has been handled previously by writers from Wridemy.

About ASAP Essays

We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.

How It Works

To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.

Are there Discounts?

All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.

Hire a tutor today CLICK HERE to make your first order

  

Order your Assignment today and save 15% with the discount code ESSAYHELP

X