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Word Limits : The maximum word limit for this assessment is 2400 words. DeadLine : 22 May 2022 UK Time.
Required to produce a ‘professional’ standard Business Plan (using Virgin Startup Template provided with this assignment)

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Word Limits : The maximum word limit for this assessment is 2400 words. DeadLine : 22 May 2022 UK Time. Required to produce a ?professional standard
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The business plan must be based on either: 
1. A new business idea
2. A developing a plan for an existing business (this could be a family business, or a business known to you)

MKTM033-PJ1AssessmentBrief-2021-22.pdf

Harvard-Referencing-Guide-7th-ed.-2021-03.03.2022.pdf

virginstartup-business_plan.docx

1

THE UNIVERSITY OF NORTHAMPTON Faculty of Business and Law

MODULE NAME:
Module Code Level Credit Value Module Tutor
MKTM033
7 20 Dr Lim Keai

Assessment Brief

Assessment title:

PJ1 Business Plan

Deadline:

Monday 23 May 2022
Weighting: 60%

Feedback and
Grades due:

TBC

Resit Date:

Please see NILE
Please read this assessment brief in its entirety before starting work on it.

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The Assessment Task

You are required to produce a ‘professional’ standard Business Plan (using Virgin Startup
Template provided with this assignment).

The business plan must be based on either:
1. A new business idea
2. A developing a plan for an existing business (this could be a family business, or a
business known to you)
If you choose to focus on latter, please make sure that you identify a novel business proposition
for the existing business.

Please use the template provided with this assignment (see NILE).

Learning Outcomes
The learning outcomes that are being assessed in this assessment are:
b Develop a business plan which demonstrates commercial awareness of a specific
industry through the evaluation of a realistic business opportunity.
d Communicate effectively with specialist and non-specialist audiences, using evidence-
based approaches and selecting appropriate tools and strategies to convey meaning
and purpose.
e Build on a recognised opportunity to systematically evaluate the selected industry and
produce a viable business plan.

Your grade will depend on the extent to which you meet these learning outcomes in the way
relevant for this assessment. Please see the grading rubric at the end of this assessment brief
for further details of the criteria against which you will be assessed.

Word Limits (where appropriate)
The maximum word limit for this assessment is 2400 words

In accordance with the Assessment and Feedback Policy, as stated in section 4.40 where a
submission exceeds the stipulated word limit by more than 10%, the submission will only be
marked up to and including the additional 10%. Anything over this will not be included in
the final grade for the assessment item. Abstracts, bibliographies, reference lists,
appendices and footnotes are excluded from any word limit requirements.

In line with section 4.41 of the same Policy, where a submission is notably under the
word limit, the full submission will be marked on the extent to which the learning
objectives have been met.

http://tundrasearch.northampton.ac.uk/results/searchresult.aspx?Search=&Title=&Description=TLAF+Assmt&submit=Search

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Assessment Support
Assessment support will be provided through Virtual Classroom environments and F2F.

Generic Grading Criteria
You will find the generic grading criteria for achievement at University Grading Criteria. Also
explained here are the meanings of the various G grades at the bottom of the grading scale.

Assessment Submission
To submit your work, please go to the ‘Submit your work’ area on the NILE site and use the
relevant submission point to upload your report. The deadline for this is 11.59pm (UK local
time) on the date of submission.

Written work submitted to TURNITIN will be subject to anti-plagiarism detection software.
Turnitin checks student work for possible textual matches against internet available resources
and its own proprietary database.

When you upload your work correctly to TURNITIN you will receive a receipt which is your
record and proof of submission.

If your assessment is not submitted to TURNITIN rather than a receipt you will see a green
banner at the top of the screen that denotes successful submission.

N.B Work emailed directly to your tutor will not be marked. The only exception to this
is when you are instructed to do so because TURNITIN is down.

Late submission of work
For first sits, if an item of assessment is submitted late and an extension has not been
granted, the following will apply:

• Within one week of the original deadline – work will be marked and returned with full
feedback, and awarded a maximum bare pass grade.
• More than one week from original deadline – maximum grade achievable LG (L
indicating late).

Extensions
The University of Northampton’s general policy with regard to extensions is to be supportive
of students who have genuine difficulties, but not against pressures of work that could have
reasonably been anticipated.

For full details please refer to the Extensions Policy. The module leader can, where
appropriate, authorise a short extension of up to two weeks from the original submission
date for first sits only.

Mitigating Circumstances
For guidance on Mitigating circumstances please go to Mitigating Circumstances where you
will find detailed guidance on the policy as well as guidance and the form for making an
application.

http://tundrasearch.northampton.ac.uk/results/searchresult.aspx?Search=&Title=&Description=TLAF+ACRE+GC+11+&submit=Search
http://tundrasearch.northampton.ac.uk/results/searchresult.aspx?Search=&Title=&Description=Stuiss+Exts&submit=Search
http://tundrasearch.northampton.ac.uk/results/searchresult.aspx?Search=&Title=&Description=Stuiss+Mit+circs&submit=Search

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Please note, however, that an application to defer an assessment on the grounds of mitigating
circumstances should normally be made in advance of the submission deadline or
examination date.

Plagiarism and Academic Integrity
Unless this is a group assessment, the work you produce must be your own with work taken
from any other source properly referenced and attributed. The University of Northampton
policy will apply in all cases of copying, plagiarism or any other methods by which students have
obtained (or attempted to obtain) an unfair advantage.

If you are in any doubt about what constitutes plagiarism or any other infringement of
academic integrity, please read the University’s Academic Integrity and Misconduct Policy. For
help with understanding academic integrity go to UNPAC and follow the Top Tips for Good
Academic Practice on the student hub.

Please note that the penalties for copying work from another source without proper
referencing are severe and can include failing the assessment, failing the module and
expulsion from the university.

Feedback and Grades
These can be accessed through clicking on the Feedback and Grades tab on NILE. Feedback
will be provided by a rubric with summary comments.

http://tundrasearch.northampton.ac.uk/results/searchresult.aspx?Search=&Title=&Description=Stuiss+AcMp&submit=Search
https://mypad.northampton.ac.uk/academicintegrity/courses/
https://mynorthamptonac.sharepoint.com/sites/student/study/top-tips-for-good-academic-practice
https://mynorthamptonac.sharepoint.com/sites/student/study/top-tips-for-good-academic-practice

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,

Produced by Library and Learning Services 7th Edition, 2021

Harvard Referencing Guide

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Table of Contents Introduction ……………………………………………………………………………………………………….. 6 What is referencing? …………………………………………………………………………………………….. 6
When do you need to reference? ……………………………………………………………………………. 6
When is a reference not needed? ……………………………………………………………………………. 6
Citing ………………………………………………………………………………………………………………… 7
Referring to sources within your work (citing)…………………………………………………………. 7 Citing a short quotation ………………………………………………………………………………………… 7
Citing a long quotation …………………………………………………………………………………………. 7
Aiming to paraphrase rather than quote…………………………………………………………………… 8
Making changes to quotations ……………………………………………………………………………….. 8 Omitting part of a quotation ………………………………………………………………………………….. 8
Inserting your own or different words into a quotation. ………………………………………………. 8
Pointing out an error ……………………………………………………………………………………………. 8
Adding your own emphasis……………………………………………………………………………………. 8
Citing more than one source ………………………………………………………………………………….. 9 Citing a source with more than one author ……………………………………………………………….. 9
Citing sources by same author in same year ……………………………………………………………… 9
Citing sources by different authors with the same surname in the same year …………………..10
Citing a corporate author ………………………………………………………………………………………10 How do I cite a source with missing publication details? ……………………………………………..10
Citing a source without a given author………………………………………………………………….10
Citing a source without a given date …………………………………………………………………….10
Updated versions…………………………………………………………………………………………………11
Abbreviating organisation names ……………………………………………………………………………11 Citing a source used within another source: secondary referencing ……………………………….11
Citing confidential material ……………………………………………………………………………………12
Compiling your reference list …………………………………………………………………………………12
References list or bibliography? …………………………………………………………………………..12 Elements of a reference…………………………………………………………………………………………13
Publication information in the frontmatter of a book ………………………………………………….13
Title page………………………………………………………………………………………………………..13
Reverse title page……………………………………………………………………………………………..14
How do I reference if publication details are missing? …………………………………………………14 Referencing a source without a given author………………………………………………………….14

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Referencing a source without a given date …………………………………………………………….14
Referencing a source used within a source: secondary referencing ………………………………..15
Referencing a source with more than one author ……………………………………………………….15 Referencing sources by the same author in the same year……………………………………………15
Referencing confidential material ……………………………………………………………………………15
What is a DOI?…………………………………………………………………………………………………….16
Referencing a source not listed in this guide……………………………………………………………..16 Example essay extract with citations and references list……………………………………………….16
Example reference formats for different source types………………………………………………….17
A ………………………………………………………………………………………………………………………18
Act of Parliament………………………………………………………………………………………………18
App (Mobile) ……………………………………………………………………………………………………18 Archive material ……………………………………………………………………………………………….19
Artwork (in a gallery, museum, repository, collection or in a locality, body art or graffiti) ..19
Artwork (online) ……………………………………………………………………………………………….19
Art installation/exhibition …………………………………………………………………………………..20 B ………………………………………………………………………………………………………………………20
Blog ……………………………………………………………………………………………………………….20
Book ………………………………………………………………………………………………………………21
Book (translation) ……………………………………………………………………………………………..21
Book volume ……………………………………………………………………………………………………21 Book chapter (in an edited book) …………………………………………………………………………22
Book chapter (in an edited book with no names on chapters) ……………………………………22
Book illustrations, diagrams, logos or tables…………………………………………………………..23
British Standards ………………………………………………………………………………………………23
C ………………………………………………………………………………………………………………………24 Case Law…………………………………………………………………………………………………………24
Cochrane Review………………………………………………………………………………………………24
Command Paper ………………………………………………………………………………………………24
Computer game ……………………………………………………………………………………………….25 Computer program …………………………………………………………………………………………..25
Computer software code ……………………………………………………………………………………26
Referencing within Code [For Computing Students] ……………………………………………………26
Header [For Computing students] ………………………………………………………………………..26
Disclaimer/Copyright [For Computing students] ……………………………………………………..26

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Class Library/SDK Referencing [For Computing students] …………………………………………27
Method Referencing [For Computing students] ………………………………………………………27
Referencing within Methods/Classes [For Computing students] …………………………………27 Conference paper……………………………………………………………………………………………..28
Conference poster…………………………………………………………………………………………….28
Conversation (in person)…………………………………………………………………………………….28
D………………………………………………………………………………………………………………………29 Dance performance …………………………………………………………………………………………..29
Dance (online) ………………………………………………………………………………………………….29
Dataset …………………………………………………………………………………………………………..30
E ………………………………………………………………………………………………………………………30
e-book (online) ………………………………………………………………………………………………..30 e-book (via e-book reader) …………………………………………………………………………………31
e-book chapter in an edited e-book …………………………………………………………………….31
Email………………………………………………………………………………………………………………32
EU publication (treaties, directives and regulations and decisions) ……………………………..32 F ………………………………………………………………………………………………………………………33
Facebook ………………………………………………………………………………………………………..33
Film (DVD, broadcast or digital download) …………………………………………………………….33
Film (DVD: commentaries and special features) ………………………………………………………33
Film (streamed) ………………………………………………………………………………………………..34 G ………………………………………………………………………………………………………………………34
Government document ……………………………………………………………………………………..34
H………………………………………………………………………………………………………………………35
Hansard ………………………………………………………………………………………………………….35
House of Commons and House of Lords Papers ……………………………………………………..35 I ……………………………………………………………………………………………………………………….36
Image (online) ………………………………………………………………………………………………….36
Image (Creative Commons licensed) …………………………………………………………………….36
Informal or in-house publication………………………………………………………………………….36 International standards………………………………………………………………………………………37
Interview …………………………………………………………………………………………………………37
Instagram ……………………………………………………………………………………………………….37
J ……………………………………………………………………………………………………………………….38
Journal article…………………………………………………………………………………………………..38

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Journal article (forthcoming) ……………………………………………………………………………….38
Journal article (online) ……………………………………………………………………………………….39
Journal article (no issue number; article number given)…………………………………………….39 L……………………………………………………………………………………………………………………….39
Leaflet…………………………………………………………………………………………………………….39
Leaflet (with no date)…………………………………………………………………………………………40
Lecturer’s/ tutor’s notes……………………………………………………………………………………..40 Legislation ………………………………………………………………………………………………………40
Letter ……………………………………………………………………………………………………………..41
M ……………………………………………………………………………………………………………………..41
Magazine article ……………………………………………………………………………………………….41
Magazine article (online) ……………………………………………………………………………………41 Market report…………………………………………………………………………………………………..42
Map (Digimap) …………………………………………………………………………………………………42
Map (Google Earth) …………………………………………………………………………………………..42
Map (printed) …………………………………………………………………………………………………..43 Map (online) ……………………………………………………………………………………………………43
Museum artefact ………………………………………………………………………………………………43
Museum artefact (online)……………………………………………………………………………………44
Music (live performance/concert)…………………………………………………………………………44
Band concert: …………………………………………………………………………………………………..45 Classical: …………………………………………………………………………………………………………45
Music (lyrics) ……………………………………………………………………………………………………45
Music (musical score/sheet music) ……………………………………………………………………….46
Music (recorded track)……………………………………………………………………………………….46
Music streaming……………………………………………………………………………………………….47 N………………………………………………………………………………………………………………………47
Newspaper article …………………………………………………………………………………………….47
Newspaper article (online) ………………………………………………………………………………….47
O………………………………………………………………………………………………………………………48 Ofsted report …………………………………………………………………………………………………..48
Online discussion list or discussion forum ……………………………………………………………..48
Organisational documents/policies ………………………………………………………………………48
Organisational documents/policies (anonymised)……………………………………………………49
P ………………………………………………………………………………………………………………………49

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Patent …………………………………………………………………………………………………………….49
PDFs ………………………………………………………………………………………………………………50
Play ……………………………………………………………………………………………………………….50 Podcast…………………………………………………………………………………………………………..50
Poem, short story or play in an anthology ……………………………………………………………..51
Poem in a collection ………………………………………………………………………………………….51
R ………………………………………………………………………………………………………………………51 Radio broadcast ……………………………………………………………………………………………….51
Religious text …………………………………………………………………………………………………..52
S ………………………………………………………………………………………………………………………52
Self-citation …………………………………………………………………………………………………….52
Skype……………………………………………………………………………………………………………..53 Sound recording (based on recorded lectures) ……………………………………………………….53
Statutory Instrument …………………………………………………………………………………………53
T ………………………………………………………………………………………………………………………54
Telephone call………………………………………………………………………………………………….54 Television advertisement ……………………………………………………………………………………54
Television programme (broadcast) ……………………………………………………………………….55
Television programme (streamed content, e.g. Netflix, BBC iPlayer)…………………………….55
Theatre performance (live) ………………………………………………………………………………….55
Theatre programme (print) …………………………………………………………………………………56 Thesis or dissertation…………………………………………………………………………………………56
Translated material……………………………………………………………………………………………56
Twitter ……………………………………………………………………………………………………………57
V ………………………………………………………………………………………………………………………57
Video (online e.g. YouTube, TED) …………………………………………………………………………57 Video (subscribed content e.g. Anatomy TV, SAGE video) …………………………………………58
W ……………………………………………………………………………………………………………………..58
Webinar ………………………………………………………………………………………………………….58
Website or webpage ………………………………………………………………………………….
The assignment Word Limits : The maximum word limit for this assessment is 2400 words. DeadLine : 22 May 2022 UK Time. Required to produce a ?professional standard has been handled previously by writers from Wridemy.

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